How to Decide What Tools You Need to Support Your Business

What tools will you need going forward to be successful? As you look to expand and grow, you need to evaluate what you have in place and decide will they work for you, and adapt to your needs. PMSpecialist knows how to focus on the tools to grow your business.

What Tools Do I Need in My Toolbox? 

Depending on what size of business you have and what you offer, you may only need a few things like an email marketing platform such as MailerLite, Mailchimp, or one of the many other options. Something where you can collect emails for a mailing list and send a newsletter or marketing promotion. That is pretty straightforward, be sure to research the pricing, list sizes, how they work, etc. 

Today though, I want to focus on the more robust all-in-one programs such as Ontraport and Kajabi that offer everything you might need for a growing business. These can be companies that sell products and services through their website. One of the things that you want to consider is what you want your customer’s experience to be. As you are deciding what you need, walk through what it is you want your client to do along the way. Here are some of the things they offer.

• Website creation – you can create your website with templates where drop and click and customize to your liking, brand, and colors.
• Marketing – you can obtain their email address with sign-up options and lead magnets that can be sent directly from the program. 
• Automated Email Campaigns – you can queue and schedule based on the triggers set.
• Lead Management – you can create lists of leads designating them by what action they have taken, contacts made, and nurture them to the next step.
• Course Creation – you can create and house your course within the system.
• Membership sites – you can house your membership site giving the client access as needed. 
• Integration – you can integrate your apps and programs onto the platform. Of course, not all of them are supported, you would have to check which ones are. 
• Customer Service – these platforms offer support, sometimes as a paid service, so you are not in this process alone. 

If you would like to discuss what tools might be right for your business, contact PMSpecialist today. We look forward to hearing from you. 

Conclusion The benefit of being able to have everything in one place and manageable by you and your team is not only a time and money saver, it also gives your clients a user-friendly, professional way to interact with you as you contribute to the growth of their business.