The 6 Reasons Continuing Education Is Important to Your Business

When you go into business, you have a plan. You begin by deciding what service or product you want to offer. Then the research and implementation process begins. What skills, programs, and equipment are needed? Once your team is in place and you’ve pulled everything together, you are ready to open the doors. Things move along and you, hopefully, become successful. Great! But what comes next? How can you stay on top? One of the ways is through continuing education for you and your team.

Why Continuing Education Benefits You and Your Business.

1. Maintaining industry standards. For some industries, of course, continuing education or CEUs are required to maintain their licenses. For example, healthcare providers, teachers, and insurance professionals, to name a few. Even if the training is not required for licensing purposes, attending professional development seminars can keep your business up to date with what is cutting edge in your industry.
2. Employee satisfaction. Research shows a shift in what employees value and look for with long-term employers. It is more than salary and benefits, although those do matter. Millennials say a purpose is more important than a paycheck, and they look for an opportunity to grow and expand their skillset. You want your team to feel valued by the company and providing ongoing skills training opportunities shows you are invested in them and their development.
3. Cross Training. It is always a benefit to have multiple people capable of covering other positions when needed. By supplying training on systems, programs, and equipment along with cross training co-workers, you increase the employee’s value to you while letting them know you trust and appreciate their abilities to assist in a time of need.
4. Encouraging advancement. When offering continuing education opportunities, you bring new ideas to your company and you provide added benefits to your team. Obtaining a certification, taking an online course, or attending a seminar increases the knowledge and value of the employee while also setting them up to take on new tasks or to advance if the opportunity arises.
5. Employee Retention. When an employee feels valued by their supervisors and the company they work for, they are more likely to be satisfied with their position. Offering the chance for your team to develop professionally shows you recognize them as important and valued team members. By investing in your team’s job satisfaction, you can decrease costly turn overs.
6. Remaining innovative in your industry. As small business owners, you need to stay competitive by keeping up with trends and best practices in your industry. Using continuing education is an excellent way to do this. It also provides an opportunity to network and collaborate with other like-minded individuals.

Why Continuing Education is Important to Everyone on Your Team, Even You!

Make no mistake, it is not just your team that needs continuing education, you do too. As a small business owner running a business, taking part in ongoing training is key. You and your managers should be on the lookout for how to better serve your clients, your team, and run your company.

Here at Project Management Specialist, we take our ongoing education seriously. Janine, founder of the company, has completed advanced training as a Virtual Expert and in the Ontraport system. Currently, our team members Lillian and Linda are enrolled in the Virtual Expert® program to advance their knowledge and skill sets to better serve you, our clients.

If you would like to learn more about what we can do to support you, schedule a consultation and let’s see how we can help you in your business.